|
![]() |
Measurements of “share” are abundant. There is journalistic value in summarizing performance in a single figure of “share” but it usually is a very limiting view. For example in the global mobile phone market there are at least the following measurements available:
- Share of all handset units sold
- Share of installed based of handsets (penetration)
- Share of smartphones
- Share of mobile computers
- Share of value (revenues) captured
- Share of profits
- Share of platforms
- Share within a given platform
- Share by regions/countries/geographies/demographics
via Asimco
Advertisements
Leave a Reply